Get your discount

Get a 20% discount on DearBaby

Save on a variety of age-specific toys for your child.

DearBaby offers you an alternative way to have toys. They develop age-specific toy boxes in collaboration with over 50 skilled professionals specialising in child development. The toy boxes support children's mental and motor development and guide parents in creating stimulating play activities.

All DearBaby toy boxes contain specially selected toys, so each month, you receive toys that match your child's development from 2 months up to 3 years. Member reviews and DearBaby's expert panel's knowledge of child development help define which toys have the highest play value at a certain age.

The toys are circulated monthly, so everyone can enjoy the best toys while they are most relevant to the child's development. By sharing toys, we collectively reduce the consumption and production of toys, and you avoid owning piles of toys that your child will outgrow.

Your IDA Membership Discount:

  • Start with 1 month free and without commitment.
  • If you continue after the free month, you get a 20% IDA discount.

You also get these benefits with DearBaby:

  • Keep your favorites: Save up to 60% off if you want to buy and keep something from the toy boxes.
  • Refer a friend who signs up, and you both get 50% off one month’s subscription.
  • Special discounts on brands like LIEWOOD and MUSHIE in the shop.
  • Free shipping on your shop orders.
  • Sibling discount: You can register another child at a reduced price.
  • Review 6 toy boxes, and you’ll receive a gift card for the shop.

How to Redeem:

  1. Visit dearbaby.dk
  2. Click on 'Sign Up'
  3. Enter the IDA discount code at checkout.

See your discount code on MyIDA.