Strategy and vision

Increasing relevance: Strategy 2021-23

With Strategy 2021-2023, the Danish Society of Engineers, IDA, focuses on increasing its relevance. Four strategic initiatives will lift IDA to the next level, while IDA continues to develop its core activities. You can read the strategy and the background for it here.

In recent years, IDA has managed to create high membership growth and high member satisfaction through a focused effort. That is why IDA holds a very strong position today and is not seriously challenged by other actors. As a professional association and labour union, IDA is also prepared to handle unexpected events.

IDA's strongest competitor is not other associations, educational institutions, digital platforms or the like. The biggest competitor is the situation where a potential member is not a member of anything or cannot see the relevance of IDA.

That is why increased relevance is the focus of IDA’s strategic effort over the next three years.

In addition, we must continue to make visible and strengthen our current core activities at the same time as we launch four strategic initiatives that lift IDA to a new level.

IDA continues to strive towards creating high membership growth and high member satisfaction, both aims that have been achieved through our strategic initiatives. 

The strategy is still based on

  • IDA's two key strategic pillars: "Bringing members into play" and "Digitisation and data"
  • A community of professionals that forms IDA’s foundation
  • IDA’s fundamental values
  • Vision 2025 and its five sub-visions
  • The 17 UN Sustainable Development Goals

“To ensure that IDA remains relevant, maintains a high level of satisfaction and a low level of dropout among all the different segments that constitute IDA's members, it is essential that the individual member always feels that their interaction with IDA is highly relevant.”

IDA's Strategy for 2021-2023

In order for us to fulfil our high ambitions, we must move to a new level on four points. We are doing this with four new initiatives that build on the two key strategic pillars of strategy 2018-2020.