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IDA has Denmark's most loyal trade union members. And that puts IDA in the first place among Danish trade unions.
That is the conclusion of the "Industry Index Trade Unions 2022", by the consultancy firm Loyalty Group.
In the benchmark, which is based on questionnaire surveys among members of 11 unions, IDA comes out best on both member satisfaction and member loyalty.
And that makes IDA's chairman Aske Nydam Guldberg very happy.
“We are proud and also humbled to be the union in Denmark that has the most satisfied and loyal members. The key word in everything we do is to create value and relevance for the members from the start of their studies to senior life. IDA is experiencing massive membership growth in these years, so today we are more than 145,000 members and are Denmark's largest union for academics. If we were not relevant to the members throughout their working lives, we would not be in this positive situation, ” he says.
IDA was also named the best Danish trade union in the 2021 survey.
In Loyalty Group's industry survey, the trade unions are assessed on criteria such as service quality, value for money and trust and ethics. And in addition, the members assess their trade unions' image and ability to look after the members' interests.
In the survey, specific parts of the customer experience were also asked, and here IDA scores the highest of all for the following statements:
IDA's services are available at ida.dk, but IDA's members can always write or call and get answers to their questions.