UX workshop: GenAI and Remote Research Platforms

UX workshop: GenAI and Remote Research Platforms
What are the benefits and challenges as Generative Artificial Intelligence enters Market and UX research?

Note! New venue: Tivoli Hotel.

How can we as brands, designers, innovators, marketeers, and decision makers set themselves up for success?

Join us for a survey of where we are today and what’s in store for the near future.


Welcome and Introductions by LEGO (5 min)

A research practitioner’s perspective – a client’s needs and hopes and confusion around GenAI

by Thomas Snitker, Head of Research Our LEGO Agency

Bulbshare Customer story (20 mins)

Bulbshare is a leading research platform company based in London. 

by Matt Hay, who is one of the founders of Bulbshare

Sonar Customer story (20 mins)

Sonarapp.com is an AI-Powered Insights platform, helping leading global brands (both non-insight professionals and consumer insight professionals) embed interview-based qualitative consumer insights into their decision-making processes. They are based in Copenhagen.

by Jonas Alexandersson who is one of the founders of Sonar.

Discussion and networking (as time permits)

ANYONE CAN JOIN - Most of IDA's events are open to everyone, but you must have an IDA user profile in order to participate. It's free and non-binding - create a user profile now. As a member of IDA, you get a discount on many of our events, so please sign in with your member login when you sign up for an event. Read more about the benefits of an IDA membership here.

  • When

    30. nov. 2023 16:00 - 18:00
  • Where

    Tivoli Hotel & Congress Center, Arni Magnussons Gade 2, 1577 København V

  • Registration Deadline

    29. nov. 2023 - 23:55

  • Organizer

    IDA IT

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