UX workshop: GenAI and Remote Research Platforms
What are the benefits and challenges as Generative Artificial Intelligence enters Market and UX research?
Note! New venue: Tivoli Hotel.
How can we as brands, designers, innovators, marketeers, and decision makers set themselves up for success?
Join us for a survey of where we are today and what’s in store for the near future.
Agenda
Welcome and Introductions by LEGO (5 min)
A research practitioner’s perspective – a client’s needs and hopes and confusion around GenAI
by Thomas Snitker, Head of Research Our LEGO Agency
Bulbshare Customer story (20 mins)
Bulbshare is a leading research platform company based in London.
by Matt Hay, who is one of the founders of Bulbshare
Sonar Customer story (20 mins)
Sonarapp.com is an AI-Powered Insights platform, helping leading global brands (both non-insight professionals and consumer insight professionals) embed interview-based qualitative consumer insights into their decision-making processes. They are based in Copenhagen.
by Jonas Alexandersson who is one of the founders of Sonar.
Discussion and networking (as time permits)
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