In 15 years, nearly everywhere in the world, people over sixty will become the dominant population. These demographic changes are well known and inevitable. Clearly there are issues, but longevity also presents opportunities for leaders and organizations.
Get prepared for an inevitable shift you can’t ignore. Estimates put the global market for this demographic at $22 trillion across every industry. So, the question is: How can you integrate these changes and opportunities into a successful strategy?
Join us, when Susan Golden of dciX, part of the Stanford Distinguished Careers Institute and lecturer at the Stanford Graduate School of Business, unfolds how companies can understand and serve this burgeoning market by focusing on life stage, not age. Identify the deep diversity of needs within the demographic and reset your understanding of what an “old person” is.
In the keynote and discussion, we will answer the following hard questions:
- How do you understand the fastest growing, most dynamic market in the world?
- How do you identify with systemic barriers to entering the market and overcome them?
- What are best practices from companies that have successfully shifted strategies?
About the keynote speaker:
Susan Wilner Golden is an expert on innovation and entrepreneurial opportunities created by the new longevity. She is the Director of dciX, part of the Stanford Distinguished Careers Institute, Lecturer at the Stanford Graduate School of Business and the founder of Golden Health Innovations, which advises startups in the longevity space. She is the author of the book “STAGE (Not age) – How to understand the fastest growing market in the world. The book was published by Harvard Business Review Press on June, 14, 2022.