Social Shopping - with Pinduoduo
China is a laboratory for new business models and digital trends that can affect every form of industry. One of the world’s fastest growing platforms, Pinduoduo, reveals a story of what might be the future of e-commerce.
This Masterclass is organized by China Experience and a part of #STAY CURIOUS – MasterClasses on key insights and new ideas from China. IDA Members get a 65% discount.
China is a laboratory for new business models and digital trends that can affect every form of industry. One of the world’s fastest growing platforms, Pinduoduo, reveals a story of what might be the future of business. The e-commerce company has grown from 0-700 million users in just five years, only second to Alibaba.
HOW?
The platform is built on a sophisticated version of group-buying and social selling strategy, spiced up with gamification methods. Group purchasing is not a new phenomenon. What is new is that Pinduoduo is fully integrated into the popular social media platform WeChat, offers access to free products and makes it really entertaining to participate.
The idea with Pinduoduo is to pursue this the trend of “social shopping” based on recommendations from friends, thereby making e-commerce a shared experience, like friends strolling through a shopping mall together. It is all about trust.
Join us for this event to learn more about social shopping and find inspiration in all the creative features developed by Pinduoduo.
Registration
There is no online registration at ida.dk. Registration is handled directly by China Experience.
Registration fee
As an IDA member you get a 65% discount.
- DKK 210 IDA-members (Apply Voucher IDA65)
This event is closed for registration.
Information