Introduction to strategic communication: Helping you achieve your goals

If you can't communicate, it's like winking at a girl in the dark: Nothing happens. You can have all the brainpower in the world, but you've got to be able to transmit it. - Warren Buffett

This workshop is the first one in a series of three. They all focus on getting you ready to communicate effectively in the 21^st century. This workshop is foundational: it means that you will be able to use the learning’s right after the workshop when you give a presentation, post a message online or send an email.

Description

Communication is at the heart of everything in life. It is so natural that we often don’t give it a second thought, until we realise that we can learn to write a cover letter that will land us a job interview, give a project update that will convince decision-makers, send emails people can understand and positively react to. Communicating with impact requires careful planning, a real methodology and excellent execution. Everybody can learn to ‘communicate with a purpose’.

We will work on crafting sharp, clear and engaging messages that can totally change the way you engage with others. Through this work you will get increased self-confidence as your communication will get more effective.

During this training we will

• Share the Connection principle, which will be your roadmap in all your future communication

• Talk about objectives, audiences, messages, channels, timing and personal communication style

• Practice the learning’s in group

This training is most relevant for people with a technical background (engineers, scientists, IT professionals etc) who are not used to using communication strategically. If you think that ‘facts speak for themselves’, if you find it difficult to communicate with people who don’t have your background, if you don’t know how to best use communication to achieve your goals, this training will help you bridge the gap.

By the end of the training you will:

• Have learnt how to use communication in a strategic way to convince and engage others when you write and speak

• Have been introduced to a structured model you can use every time you want to communicate with great results

• Have used the model on a relevant topic

Duration: ½ day

Laure-Anne is an experienced communication consultant, trainer and coach at LA Communication.

For almost 20 years she has been an advisor in communication and has worked with C-suite, managers and individuals who need to sell their ideas, products or services. She has lived in four countries and worked in international companies covering a wide span of industries, including Maersk and Lundbeck in Denmark. She is passionate about communication and uses coaching techniques to boost participants confidence and give everyone a personal learning experience. She especially enjoys working with people with a technical background and is dedicated to helping them unlock their potential.

She holds two Master’s degrees, including one in Information & Communication from Université Paris-II. She trained as a co-active coach with the prestigious Coaches Training Institute in Amsterdam and London and is a mentor with PWN Copenhagen.

Coffee/tea, water and sandwiches will be served during the evening.