IDA x Late Lecture: The story of Trackman, with Founder & CEO Klaus Eldrup-Jørgensen

At the age of 45, Klaus Eldrup-Jørgensen left his career as a director in the pharmaceutical industry to follow a life long dream of starting his own company. That company was Trackman, which he started 20 years ago together with his brother and a good friend. Today, they still own the entire company, although investors have been trying to get their hands on the company for years, they refuse to sell.

Hear from the founder and CEO what Trackman is today and how they have continued to expand on their first success through constantly iterating their product to make the jump into new areas. Klaus will dive into topics ranging from the foundation of the company, their business model, use cases and examples of their widespread success as well as their technology that makes all this possible. Further, he explains why they won’t sell to out the largest banks in the world who continue to show interest in their success.