This seminar will use research highlights and inspiring cases from companies as diverse as Lego, Volvo and Nike to give you an understanding of what ‘purpose’ is and how you can actively increase the sense of purpose in your company.
The seminar will be in English.
The seminar speaker, Michael Sherain, is a Partner in Quadric, a strategic positioning, brand and marketing consultancy based in Copenhagen. He has extensive experience managing global positioning and branding projects in a wide range of industries including with companies such as Arla Foods, Coloplast, and Novozymes. Michael is also an external lecturer at DTU in Master and PhD programs.
The seminar is free of charge with a no show fee on 100 DKR.