How Purpose Driven Companies take Leadership of their Industries

How Purpose Driven Companies take Leadership of their Industries
Research shows that purpose-driven companies perform better, have more engaged employees, have more loyal customers, and are better at innovation and transformational change. 

This seminar will use research highlights and inspiring cases from companies as diverse as Lego, Volvo and Nike to give you an understanding of what ‘purpose’ is and how you can actively increase the sense of purpose in your company.

The seminar will be in English.

Speaker’s bio:

The seminar speaker, Michael Sherain, is a Partner in Quadric, a strategic positioning, brand and marketing consultancy based in Copenhagen. He has extensive experience managing global positioning and branding projects in a wide range of industries including with companies such as Arla Foods, Coloplast, and Novozymes. Michael is also an external lecturer at DTU in Master and PhD programs.

The seminar is free of charge with a no show fee on 100 DKR.

  • When

    18. sep. 2019 08:00 - 10:00
  • Where

    IDA Conference, Kalvebod Brygge 31, 1780 København V

  • Registration Deadline

    16. sep. 2019 - 17:00

  • Organizer

    IDA Lederforum Hovedstaden

  • Available Seats


  • Event Number