LinkedIn could be a way for you to establish professional contacts, grow your network and find your next job. That is why it is important that your profile is sending the right signals. Get our 10 best advices on how to achieve a professional profile that captures the receiver.
Before starting to build up your profile, you need to consider the following: Who is your target group? Which companies do you want to look at your profile? Which job types do you want to be offered? And how can you, through your profile, make it visible that you can create value in such a position?
Your target group analysis will be the foundation for what you choose to tell about yourself, your positions and your education. All the information you make public needs to be relevant for the target group and should lead to an increased interest in you.
Look for profiles of people with jobs similar to yours or who have positions that you aspire to have. Look how they use their profiles. Use them for inspiration for how to create a good profile. Analyse your own strengths and weaknesses in relation to the competences of others and find out what you need to accentuate in order to be competitive and attractive in comparison to them.
You do not know if head-hunters and others are looking for candidates in Danish or English. When you create a profile, then you need to create your profile in both languages. You do that on your profile page by choosing “Create profile in another language”. But first and foremost, use the most energy on your LinkedIn profile in the language you see as the most important in your professional life.
The purpose of your headline is to attract interest and create a picture of who you are and what you can bring to the table. It needs to make sense even if detached from the rest of your profile. Your headline needs to consist of the words you think a recruiter would write as search words in order to find relevant candidates for a position.
Use few words to describe yourself as exactly as possible. For instance, replace “Project Manager” with “Lean Project Manager, HD”.
The summary needs to answer the following questions:
• Who you are
• What you can do
• What you want
• What is your passion
See it as an elevator pitch in writing, where you say the most essential things first. Make sure that the receiver gets the most important points even if he or she skips the rest of your profile. It might be a good idea to wrtite down your core competences in bullets so it is easy to get the full overview.
Note down your positions and places of work. Also write a short description of your areas of responsibility in each job along with an outline of your tasks.
Tasks need to be prioritised according to what a potential new employer needs to know. Do not try to explain your entire job content but rather a prioritised description in relation to the job you are looking for. Each job description should also contain your experiences. If you are a manager, you can emphasize the results you have achieved in each job.
The three best ways of joining relevant LinkedIn groups are:
1. You expand your visibility with the group’s participants and the people, who can search and find you, as well as those you can search for.
2. Groups have signal value and your memberships show the reader that you have a strong professional network.
3. You show that you keep yourself up-to-date
Make sure that your profile is updated with your newest competences, be active and contribute on LinkedIn. You can be active in groups like The Danish Society of Engineers or by commenting on posts from your LinkedIn network. When you are active and visible on LinkedIn, it is much more likely that others will see you.
It is possible to make your competences and results visible throughout your career by making an update through the ‘Share an update’-function. Tell you network about the tasks and projects you are working on and which results you are achieving.
If you start making changes to your LinkedIn profile, then your network will get information on your activities and many will think that you are looking for a new job. So if your manager or your colleagues are part of your network on LinkedIn it might be a good idea to hide this activity from them. Go to ‘Accounts and settings’ under ‘Privacy and settings’ and use the ‘Turn off your activity broadcasts’-function. Then your network will no longer receive information about your changes to your profile. They will still see your updates though.